An inspiring new initiative from Pukaar News to show support and solidarity for keyworkers and those who affected by Covid-19 is helping to raise money for our Leicester Children’s Hospital Appeal.

From 23 March – the first anniversary of national lockdown – you can pick up a beautiful ‘Always in our Thoughts’ badge with all proceeds shared between our appeal and fellow charity, Care Of Police Survivors (COPS).

Romail Gulzar, founder of Pukaar Group and the Always in our Thoughts campaign, says he wanted to pay tribute to all those who have fought to help those in need during the pandemic.

“Covid-19 has affected millions of people worldwide,” says Romail. The UK experienced a huge impact which has been met with an incredible effort by our key workers.

“This has put people under huge stress. Many have lost their lives, many are suffering with the long-term effects of the virus, and many have been left alone after their loved ones were taken from them.

“People have lost jobs or a portion of their income after being furloughed. Yet they have often staunchly continued to work to help others – despite the risks to their own health and wellbeing.

“I wanted to find some way to encourage all of us to repay the kindness of these workers. The Always In Our Thoughts campaign will provide donations to charities that support those in need during this crucial period.”

Lord Lieutenant Mike Kapur OBE, patron of Leicester Children’s Hospital Appeal says he is thrilled that the Always in Our Thoughts campaign has chosen to support the Leicester Children’s Hospital Appeal.

“The difference this support will make to the lives of local children over the next five years will be felt by the communities of Leicester, Leicestershire and Rutland for a long time to come,” says Mr Kapur.

“Despite the appalling impact Covid-19 has had, and will continue to have on many peoples’ lives, the development of the East Midlands first ever dedicated children’s hospital, here in Leicester, is such an optimistic project to get behind. The NHS has never been more in the forefront of all our minds and I look forward to wearing my flower with pride.”

Anyone who wants to get their own badge can do so online at www.alwaysinourthoughts.com

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